Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________

If your audience is expecting to hear from you, and the bad news is not a surprise, what organizational approach will benefit the message?

A) Goodwill B) Persuasive C) Indirect D) Casual E) Direct

The organization originally devoted just to internal communications was the ________

A) Public Relations Society of America B) International Associations of Business Communicators C) American Marketing Association D) American Advertising Federation