Although competition is most intense within a strategic group, explain why there is also rivalry among groups. Give examples
What will be an ideal response?
First, some of the strategic groups may appeal to overlapping customer segments. For example, no matter what their strategy, all major appliance manufacturers will go after the apartment and homebuilders segment. Second, the customers may not see much difference in the offers of different groups; they may see the little difference in quality between GE and Whirlpool. Finally, members of one strategic group might expand into new strategy segments. Thus, General Electric's Monogram and Profile lines of appliances compete in the premium-quality, premium-price line with Viking and Sub-Zero.
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Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car
A) branded B) archetyped C) anthropomorphized D) repositioned
The desired corporate image is one that:
A) coincides with the majority of companies within the industry B) highlights the quality of products being sold by the company C) is consistent with the views of management of each company D) sends a clear message about the unique nature of an organization and its products