The desired corporate image is one that:
A) coincides with the majority of companies within the industry
B) highlights the quality of products being sold by the company
C) is consistent with the views of management of each company
D) sends a clear message about the unique nature of an organization and its products
D
Business
You might also like to view...
Services have three evaluation attributes: search qualities, experience qualities, and ___________ qualities.
a) credence b) value c) perishable d) marketability e) credibility
Business
The bank account used by a broker to hold his clients' trust deposits must be properly set up in the name of:
A: The principals to whom the funds belong; B: The broker, as trustee; C: A fictitious business name, registered to the broker; D: A third-party trustee.
Business