Even in the face of such tough and growing competition, Adidas still enjoys high brand loyalty among older Europeans. The company recruits young people and pays them to wear Adidas shoes in public. This is an example of:

Perceptual maps are tools for identifying the positions of brands in consumers' minds

Indicate whether the statement is true or false

In a short essay, describe the two techniques most often used to estimate company sales potential in developing countries and emerging markets. Provide examples to illustrate how each method works

What will be an ideal response?