In a short essay, describe the two techniques most often used to estimate company sales potential in developing countries and emerging markets. Provide examples to illustrate how each method works
What will be an ideal response?
a. Analogy–When using the analogy method, the researcher draws on known statistics from one country to gain insights into the same phenomenon for another, similar country. For instance, if the researcher knows the total consumption of citrus drinks in India then—assuming that citrus drink consumption patterns do not vary much in the neighboring Pakistan—a rough estimate of Pakistan's consumption can be made, making an adjustment, of course, for the difference in population.
b. Proxy Indicators–By using proxy indicators, the researcher uses information known about one product category to infer findings about another product category. This simple approach may lead to practical results especially if the two products exhibit a complementary demand relationshi
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In selecting the proper survey method, researchers balance:
A) the cost of the project with what the client is willing to pay B) the time limitation of the client with the speed with which surveys must be conducted in order to have a profitable research firm C) the quality of information desired with the requirement to take advantage of today's technology D) the quality of information desired with time deadlines, budget constraints, and other considerations E) none of the above
An organization's general environment influences the internal workings of the organization itself, and not its competitors
Indicate whether the statement is true or false