What is a legally protected brand name, brand mark, or a combination of these?

If a researcher were trying to overcome the unwillingness of respondents to answer by considering the effort required of the respondents, what might he/she do to make the respondent more willing to respond?

Develop an example question (showing the incorrect and correct way to best overcome the respondents unwillingness to answer) to clarify your response.

Which of the following statements about the lifetime value of a customer is true?

A) CRM helps companies identify their customers' lifetime value. B) All customers have the same lifetime value. C) A customer's lifetime value is easy to calculate. D) A company can either increase customer share or a customer's lifetime value, but not both. E) The value of the customer is related to the value of the brand.