Which of the following statements about the lifetime value of a customer is true?
A) CRM helps companies identify their customers' lifetime value.
B) All customers have the same lifetime value.
C) A customer's lifetime value is easy to calculate.
D) A company can either increase customer share or a customer's lifetime value, but not both.
E) The value of the customer is related to the value of the brand.
A
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Buford's manager told him that he has a unique capability to be a high performer at his job. Buford goes on to perform very well compared to his peers, even though he has no such unique capability above and beyond his coworkers. Buford is a living example of the ___________.
a. self-serving bias b. Pygmalion effect c. Golem effect d. fundamental attribution error
Due to the conduct of the landlord, the tenant is considering constructive eviction. The tenant would:
A. Remain in the property and refuse to pay rent. B. Vacate he property within a reasonable time and refuse to pay rent. C. remain in the property and bring an action for damages. D. Remain in the property and deduct reasonable damages from the rent.