One of the shortcomings of direct marketing is that the firms cannot easily measure its response

When a blanket mortgage is placed upon a property and a "release schedule" is put into the mortgage showing the amount of the loan that must be paid off for each of the lots, those individual amounts would likely be proportionately larger for the first lots that are sold. The reason for this practice is:

A: To increase the security value of the remaining lots; B: To compensate for the loss of security as the lots under the blanket encumbrance are removed; C: To compensate for the loss of security due to the best lots being sold first; D: All of the above.

Companies normally select brand ambassadors for the buzz marketing programs based on:

A) the age, income, and gender matching the brand's target market B) the level of acceptance of new products and new technologies C) devotion to the brand and the size of their social circles, families, reference groups, and work associates D) their knowledge and experience with the brand