Julian Company is a price-taker and uses target pricing
Refer to the following information:
Production volume 602,000 units per year
Market price $30 per unit
Desired operating income 17% of total assets
Total assets $13,700,000
Variable cost per unit $18 per unit
Fixed cost per year $5,400,000 per year
With the current cost structure, Julian cannot achieve its profit goals. It will have to reduce either the fixed costs or the variable costs. Assuming that fixed costs cannot be reduced, what are the target variable costs per unit per year? Assume all units produced are sold. (Round your answer to the nearest cent.)
A) $5.10
B) $12.00
C) $17.16
D) $18.00
C .C)
Revenue at market price ($30 x 602,000 )
Less: Desired profit ($13,700,000 x 17%) 2,329,000
Target cost $15,731,000
Less: Fixed costs $5,400,000
Total variable costs $10,331,000
Variable cost per unit ($10,331,000 / 602,000 ) $17.16
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