Which of the following represents the objective of a social marketing campaign aimed at changing people's actions?
A) Motivate people with obesity to eat healthy and exercise more often.
B) Change public attitudes and stereotypes associated with people who are obese.
C) Explain the different causes of obesity and how it can be prevented.
D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity.
E) Help people with obesity to implement lifestyle changes.
D
Business
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While database marketing can be used for selling products, the primary benefit of database marketing can be the enhancement of customer loyalty
Indicate whether the statement is true or false
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Using anthropological methods for advertising research typically includes:
A) a statistical analysis B) a sociological study C) direct observation D) secondary research
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