Which of the following is not a characteristic mindset of new-market creation?
A) emphasizes efficient operation of the traditional business model
B) looks across strategic groups and industry segments
C) emphasizes redefinition of buyers' preferences
D) emphasizes substitutes across industries
A
Business
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Integrated marketing communications (IMC) generally includes public relations but not advertising, sales promotion, personal selling, and direct marketing activities
Indicate whether the statement is true or false
Business
In an ________ contract, there is no intent to bring benefits to the third party. The benefit is unintentional and the third party cannot sue to enforce such a contract
A) incidental beneficiary B) incidental guarantor C) intended guarantor D) intended beneficiary
Business