Integrated marketing communications (IMC) generally includes public relations but not advertising, sales promotion, personal selling, and direct marketing activities

Indicate whether the statement is true or false

FALSE

Business

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Which of the following is true of net sales revenue?

A) It is calculated by subtracting cost of goods sold from sales. B) It is calculated by adding sales discounts to sales. C) It is calculated by adding sales discounts and sales returns and allowances to sales. D) It is calculated by deducting sales discounts and sales returns and allowances from sales.

Business

As part of seller-assisted down payments, the listing broker must list the amounts of any concessions in the MLS upon closing.

a. true b. false

Business