Content marketing is extremely important for businesses that want to deliver valuable content for their customers. Provide arguments to justify this statement
What will be an ideal response?
ANSWER: Content marketing is based on the idea of developing valuable content for interested audience membersâ€"namely through videos, white papers, e-mail newsletters, webinars, and blog postsâ€"and subsequently using e-mail marketing, search engine optimization, paid search, and display advertising to "pull" customers to the site. It is a tactic that has become increasingly important to business-to-business (B-to-B) marketing. One recent study found that ninety-seven percent of B-to-B marketers use some degree of content marketing, spending an average twenty-one percent of their total budgets on it. Content marketing is clearly importantâ€"as long as marketers can make it valuable to users.
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Which of the following is the main objective of the SCORE program administered by the SBA?
a) providing one-on-one counseling to active and new-to-export businesses b) acting as the export marketing department for their U.S. exporting firms c) running trade houses in various cities across the United States d) providing legal services to exporters and importers in the United States
Thomas and Andrew own property in joint tenancy. Thomas put a $50,000 mortgage on his interest. A short time later Thomas died. Who owns the property and how?
A. Andrew owns the property clear of the mortgage. B. Andrew owns the property with a mortgage against it. C. Because the mortgage destroyed the joint tenancy, Andrew and the heirs of Thomas own the property as tenants in common. D. Andrew and the mortgagee own the property as tenants in common.