The decision criteria used in selecting advertising agencies can be applied to selecting a public relations firm

Companies normally select brand ambassadors for the buzz marketing programs based on:

A) the age, income, and gender matching the brand's target market B) the level of acceptance of new products and new technologies C) devotion to the brand and the size of their social circles, families, reference groups, and work associates D) their knowledge and experience with the brand

In the communication process, the reaction of the receiver after being exposed to a message is called the ________

A) response B) disturbance C) noise D) code E) distortion