Under cash basis accounting, an expense is recorded only when cash is paid

One of the six core challenges is: "Can we create a ________ which positions our product and/or service as the best solution to our targeted customers?"

A. customer need B. message C. value proposition D. distribution model E. price proposition

Which of the following occurs when agreement among members becomes so dominant that it overrides a realistic appraisal of alternative courses of action?

A) escalation of commitment B) cognitive dissonance C) groupthink D) perceptive distortion