What are organizational "objectives"? How do they influence the working of the organization?
What will be an ideal response?
Objectives are items that focus organizational effort toward improving the organization's competitive strength and
its long-term market position. Objectives have to be developed based on the organization's mission and
competitive advantage. Limiting the number of objectives to only one will definitely improve the plan's focus.
Trying to implement more than three objectives at once can be counterproductive, because the organization's efforts
gets scattered in too many directions.
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Issues such as product lines, promotional communications, and pricing are all delineated in the _____
a. statement of qualification b. article of incorporation c. marketing plan d. financial statement
When is it advisable to predominantly use sales promotions in a promotion mix?
What will be an ideal response?