Issues such as product lines, promotional communications, and pricing are all delineated in the _____
a. statement of qualification
b. article of incorporation
c. marketing plan
d. financial statement
ANSWER: c
Issues such as product lines, distribution channels, marketing communications, and pricing are all delineated in the marketing plan. The marketing plan is a written document that acts as a guidebook of marketing activities for the marketing manager.
Business
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Indicate whether the statement is true or false
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What will be an ideal response?
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