All of the following are benefits of the database approach except

A) data integration and sharing.
B) decentralized management of data.
C) minimal data redundancy.
D) cross-functional analysis and reporting.

Answer: B

Business

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The microenvironment consists of larger societal forces that affect a company, such as economic, political, and cultural forces

Indicate whether the statement is true or false

Business

The success of an online ad is measured by ________

A) showings B) exposure C) frequency D) click-throughs E) audiences

Business