The success of an online ad is measured by ________
A) showings
B) exposure
C) frequency
D) click-throughs
E) audiences
D
Business
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Marketers must judge each potential brand extension by how effectively it leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity
Indicate whether the statement is true or false
Business
All services require the client to be present
Indicate whether the statement is true or false
Business