Shouldn't public relations practitioners keep quiet when there's bad news that could affect the performance of their company's stock? Why not let investment analysts discover the news on their own?
What will be an ideal response?
As discussed elsewhere in the book, practitioners employed by publicly held
companies face ethical (Chapter 6) and legal (Chapter 15) requirements to
disclose any information that could influence an investor's decision to buy or sell
stock. Even if you put the ethical and legal requirements aside, being less than
honest is just plain bad business. The most important thing a practitioner has is
his/her credibility. Jeopardizing that credibility to artificially boost stock prices
is short sighted and, as demonstrated in this case, potentially destructive.
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Kara?s friend states that she did not understand what Kara meant by her previous statement
Kara restates her message by giving an example that is personally relevant to her friend. Kara?s behavior best illustrates which of the principles of communication? A) Effectively using and interpreting nonverbal messages. B) Appropriately adapting your messages to others. C) Being aware of your communication. D) Effectively adapting to the context of the communication.
What should you refrain from in the initial stage of brainstorming?
a. free association b. critiquing c. combining d. wild thinking