In Microsoft Visio 2013, the data models in this book are created using:

Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?

a. Create an advertisement that gives consumers all the necessary information to make a purchase decision b. Focus on the package design of products so that the products will be eye-catching and easily recognized on the shelf c. Link a product to a higher-involvement issue to create positive publicity d. Give coupons, cents-off deals, and two-for-one offers

An unknown or absent value is represented in a database as a(n):

A) Zero B) Empty string C) Null D) All of the above