Why is it important for small business owners to clearly define their target market(s) as part of their marketing strategies?
What will be an ideal response?
It is important that small businesses define the specific group of customers at whom the company aims its goods or services. Many companies try a "shotgun approach" to marketing, where the company fires marketing blasts at every customer they see, hoping to capture some of them. Unfortunately, most small businesses do not have the deep pockets to continue this type of marketing approach. Small businesses must be more focused on the types of customers they want to target. Small firms are ideally suited to reaching market segments that their larger rivals overlook or consider too small to be profitable. A clear, concise target market allows a small business to be profitable.
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Kapow, Inc provides the following
Kapow, Inc Comparative Balance Sheet December 31, 2017 and 2016 2017 2016 Assets Total Current Assets $200,000 $100,000 Property, Plant, and Equipment, Net 550,000 500,000 Other Assets 50,000 50,000 Total Assets $800,000 $650,000 Liabilities Total Current Liabilities $150,000 $100,000 Long-term Liabilities 350,000 250,000 Total Liabilities 500,000 350,000 Stockholders' Equity Total Stockholders' Equity 300,000 300,000 Total Liabilities and Stockholders' Equity $800,000 $650,000 Perform a vertical analysis of Kapow's balance sheet for each year. (Round to one decimal place.) What will be an ideal response
A regional sales manager position has opened up in your company, and the National Sales Director calls you to encourage you to apply for the position. The position would require significant international travel. Since you’ve recently adopted a child, the idea of international travel isn’t appealing. According to _____ theory, you will not be motivated by the National Sales Director’s suggestion.
A. Equity B. Hawthorne's C. expectancy D. Maslow's E. The two factor