Which of the following statements regarding auto insurance is not true?
A) No-fault insurance programs do not hold a specific driver liable for causing an accident.
B) Exaggerated personal injury claims result in additional insurance expenses of about $100 million per year.
C) One reason for high auto insurance premiums is auto insurance fraud.
D) If you drive a car, you need to have auto insurance.
Answer: B
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Which of the following is a difference between product invention and product adaptation?
a. Product invention involves altering the promotional strategies for a product, while product adaptation does not involve altering such strategies. b. Product invention takes the marketing mix into consideration, while product adaptation does not take it into consideration. c. Product invention involves drastically changing an existing product, while product adaptation involves slightly altering a basic product. d. Product invention applies only to products that are displayed in local markets, while product adaptation applies to products all around the world.
The process that includes the activities required to produce and deliver the service or product to the external customer is called the:
A) customer relationship process. B) new service development process. C) order fulfillment process. D) supplier relationship process.