Which of the following is a difference between product invention and product adaptation?
a. Product invention involves altering the promotional strategies for a product, while product adaptation does not involve altering such strategies.
b. Product invention takes the marketing mix into consideration, while product adaptation does not take it into consideration.
c. Product invention involves drastically changing an existing product, while product adaptation involves slightly altering a basic product.
d. Product invention applies only to products that are displayed in local markets, while product adaptation applies to products all around the world.
ANSWER: c
In the context of global marketing, product invention can be taken to mean either creating a new product for a market or drastically changing an existing product. Product adaptation refers to slightly altering a basic product to meet local conditions.
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