A speaker who begins with, “It’s a pleasure to return to State University. As you know, I’m a graduate of State. Though it was some time ago, the last few days I’ve spent on campus have made me feel as though I never left,” is using what type of introduction?

To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses

A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important? a) Audience; to maximize the reach and success of the campaign b) Situation; to set objectives only with proper understanding of the situation c) Strategy; to set effective guidelines for the overall campaign d) Tactics; to effectively implement the established objectives

Artistic, harmony and form refer to what type of value orientation?

a. theoretical b. economic c. aesthetic d. social e. political