To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses
A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important?
a) Audience; to maximize the reach and success of the campaign
b) Situation; to set objectives only with proper understanding of the situation
c) Strategy; to set effective guidelines for the overall campaign
d) Tactics; to effectively implement the established objectives
a
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Answer the following statements true (T) or false (F)
1. In China, a dominant cultural value is filial piety (obedience to parents, respect for parents, honoring of ancestors). 2. Cultures with a smaller power distance emphasize that inequalities among people should be minimized. 3. In cultures with a strong uncertainty avoidance orientation, uncertainty is seen as a normal part of life, where each day is accepted as it comes. 4. Cultures with a strong uncertainty avoidance orientation sense that uncertainty in life is a continuous threat that must be fought. 5. During intercultural communication, higher uncertainty is usually associated with lower anxiety.
What type of culture is most likely to tolerate ambiguity, uncertainty, and diversity?
A. Sometime B. individualistic C. On-time D. uncertainty-accepting