Research in the United States shows that glassophobia is _____
A. highest among Asian Americans and lowest among Jewish Americans
B. highest among Asian Americans and lowest among Caucasians
C. highest among Caucasians and lowest among Jewish Americans
D. highest among Jewish Americans and lowest among Asian Americans
A
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Using a sports star in an advertisement to endorse a candy bar is an example of ____________.
a. a story. b. the halo effect. c. a comparison. d. a metaphor.
A new company is hoping to attract investors. Its public relations manager is aware of the importance of giving speeches and participating in panel discussions elaborating the current trend and the advancement the company gained in the industry
To convince the founders to start preparations, what objectives should the PR manager employ, and why? a. Building brand awareness; because public speaking can help raise the profile of the company and generate buzz among investors. b. Conveying a commitment to transparency; because investors cannot trust a company whose leaders don't speak about their personal beliefs in public. c. Portraying responsibility to society; because investors prefer companies that publicly promise to be good corporate citizens. d. Enhancing itsreputation; because a company must be led by powerful speakers to be profitable and worth investing in.