Using a sports star in an advertisement to endorse a candy bar is an example of ____________.
a. a story.
b. the halo effect.
c. a comparison.
d. a metaphor.
b. the halo effect.
Communication & Mass Media
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For her speech on healthy eating, Amber told her audience, "grab an apple on your way out
the door and eat it on your way home." Amber's conclusion used passive agreement. Indicate whether the statement is true or false
Communication & Mass Media
Mallory is starting a small clothing store, and she is presenting her business plan to potential investors as well as giving them an idea of the returns they can expect. This is an example of a speech to
A. entertain. B. mark a special occasion. C. persuade. D. inform.
Communication & Mass Media