Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?
A) increasing the amount of consumption
B) decreasing the level of consumption
C) increasing dedication to consumption
D) increasing product innovation
E) increasing frequency of consumption
E
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Under the Revised Model Business Corporation Act, a merger of two public corporations usually requires all of the following except
A. A formal plan of merger. B. An affirmative vote by the holders of a majority of each corporation's voting shares. C. Receipt of voting stock by all shareholders of the original corporations. D. Approval by the board of directors of each corporation.
________ is an advertising timing pattern that calls for advertising during a period, followed by a period with no advertising, followed by a second period of advertising activity
A) Pulsing B) Continuity C) Flighting D) Concentration E) Frequency capping