________ is an advertising timing pattern that calls for advertising during a period, followed by a period with no advertising, followed by a second period of advertising activity
A) Pulsing
B) Continuity
C) Flighting
D) Concentration
E) Frequency capping
C
Business
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Which of the following best describes upgrading the existing copier to take advantage of new technology?
A) straight rebuy situation B) modified rebuy situation C) new-task situation D) repetition purchase
Business
'Services are consumed as they are produced' describes the _______ characteristic of services
a. intangibility b. inseparability of production and consumption c. perishability d. heterogeneity
Business