The set of stories that transmit a group's beliefs and values are called Cultural Stories

These are the mundane, day-to-day activities that give direction to an otherwise chaotic world while displaying and enacting the values of the organization

A) rules and regulations B) norms and policies C) rites and rituals D) policies and procedures

Answer the following statement(s) true (T) or false (F)

1. Primary research involves assembling research done by others. 2. Secondary research is where you gather facts directly. 3. Ethnography involves immersing yourself in the culture of your product. 4. Using projective techniques can involve word association or pictures to determine how consumers feel about a brand or product. 5. Research can be subjective at times.