Answer the following statement(s) true (T) or false (F)
1. Primary research involves assembling research done by others.
2. Secondary research is where you gather facts directly.
3. Ethnography involves immersing yourself in the culture of your product.
4. Using projective techniques can involve word association or pictures to determine how consumers feel about a brand or product.
5. Research can be subjective at times.
1. False
2. False
3. True
4. True
5. True
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Gillian gave a presentation on the number of children in her state that had no health insurance. She presented three simple steps that could alleviate the problem that would benefit the children, their parents and society. Gillian didn't ask the audience to write to their representative and she didn't ask them to make a phone call or donate money. She wanted the audience to know that uninsured
children present a problem that was solvable. What type of speech did Gillian give? A) a speech to actuate B) a speech to convince C) a speech to inform D) a speech to demonstrate
Humor gets in the way of creativity, because humor uses an entirely different thinking process
Indicate whether the statement is true or false