Do the media determine social trends or do social trends drive the media?
What will be an ideal response?
ANS: Both perspectives have arguments in their favor. On the one hand, conditions in the general economy and the tastes and preferences of media audiences determine the fate of media institutions and media productions. But also, new communication technologies, news stories that appear in the media, and social trends that they amplify impact public opinion and individual behavior.
Communication & Mass Media
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Communication & Mass Media