In terms of personality, an introvert is likely to display each of the following characteristics within the buying center, except:
A) spend less time talking within the buying center
B) become more involved in the buying process
C) will not ask important questions because of timidity
D) will listen carefully to others in the group
B
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Tiffany was given a research paper assignment in her class. She had two months to complete the assignment but was eager to get started. She picked her topic that afternoon, spent the next two days researching, then began writing. Which of the following should Tiffany have done?
What will be an ideal response?
Which of the following is true about a pull communication strategy?
A) It uses uses channel marketing instead of direct marketing. B) It is directed at end-users. C) It uses tools such as sales incentives and co-op advertising. D) It motivates retailers to carry a particular product or brand. E) It aims to build the interest, purchase, inventory, and marketing efforts of its intermediaries.