An example of an expense is rent

When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing

He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg? A) formulated marketing B) entrepreneurial marketing C) ambush marketing D) undercover marketing E) intrepreneurial marketing

What is the best rule for salespeople to follow when choosing a wardrobe?

A) Business casual is acceptable in all corporate environments. B) The salesperson should dress more formally than the client. C) Men should wear blazers, and women should wear heels and skirts. D) Salespeople should mimic the type and style of clothing worn by customers. E) Clothing has no impact on job performance when salespeople act professionally.