__________ __________ exists when a message we are trying to understand is highly complex, is packed with detailed information, or involves intricate reasoning. [p. 118, I]

Three of the most important elements of content that make for a good pictures are

a. action, unusualness and tolerance b. action, drama and emotion c. emotion, elevation and unusualness d. variety, elevation and tolerance

When a speaker is rated as being more attractive, it can have a positive influence on persuasive effectiveness by:

a. increasing liking which increases perceptions of credibility b. increasing perceptions of expertise c. increasing perceptions of similarity d. increasing perceptions attitudinal similarity