During proposal solicitation, the buying center often will draw up a list of desired supplier attributes and their relative importance

New Zealand Air offers a family couch seating arrangement. A family couch is a row of three economy class seats that can be adjusted to form a flat flexible space. New Zealand Air's family couch is a ____________ innovation.

Fill in the blank(s) with the appropriate word(s).

Services are currently the fastest growing sector of the American economy

Indicate whether the statement is true or false