New Zealand Air offers a family couch seating arrangement. A family couch is a row of three economy class seats that can be adjusted to form a flat flexible space. New Zealand Air's family couch is a ____________ innovation.

Business-to-business (B2B) e-commerce ________

A) links marketers directly to their business customers B) has little effect on the way businesses operate C) does not rely upon the Internet D) has only two simple forms E) is conducted almost exclusively through private exchanges

Government guidelines with regard to the advertising of retail prices are published by _____

a. the Consumer Federation of America b. the Consumer Affairs Department c. the FTC d. Consumer Reports