In which of the following has LP been applied successfully?
A) minimizing distance traveled by school buses carrying children
B) minimizing 911 response time for police patrols
C) minimizing labor costs for bank tellers while maintaining service levels
D) determining the distribution system for multiple warehouses to multiple destinations
E) all of the above
E
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Which of the following is not characteristic of mass marketing?
A) Product benefits do not typically include home delivery. B) Advertising is used to generate an immediate inquiry or purchase. C) Repetition of ads is the key to awareness and remembering. D) The customer perceives relatively little risk. E) Purchase action is deferred.
Imagine you are the HR manager in a firm who is in the final step of recruiting for a high level post. The final job offer has been extended to the most desired candidate and you are awaiting a response
What would you do in this situation to ensure a good hire? What will be an ideal response?