Why do some marketers feel they need to remove negative online comments?
A) They feel obligated to defend their brand reputation.
B) They know it is mostly their competitors who are responsible for posting them.
C) They fear the government's reaction and possible investigation.
D) Negative comments tend to be factual most of the time.
E) Stock analysts will make sell recommendations to investors in the company.
A
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Indicate whether the statement is true or false
When U.S. soldiers returned home from World War II, they influenced the marketing of products by ________
A) refusing to purchase any products made in the United States B) helping to create a seller's market C) getting married, starting families, and having the willingness to spend money D) being easily convinced to purchase new products on the market E) responding to the "hard sell" tactics companies were using to push products they didn't want