When U.S. soldiers returned home from World War II, they influenced the marketing of products by ________
A) refusing to purchase any products made in the United States
B) helping to create a seller's market
C) getting married, starting families, and having the willingness to spend money
D) being easily convinced to purchase new products on the market
E) responding to the "hard sell" tactics companies were using to push products they didn't want
C
Explanation: C) During the marketing era, soldiers returning from World War II were willing to spend their money on goods and services and also had very specific needs for their families. Companies realized that they had to determine what those needs were and then produce the products that the customers would be interested in buying.
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The asset and liability side of a pro forma balance sheet projection will not balance, in general, unless we make assumptions about how ________ and ________ will grow with sales
A) dividends, equity B) coupons, debt C) debt, equity D) dividends, preferred stock
A plot of data that results in one extreme observation most likely indicates that ________
A) more than one cost pool should be used B) an unusual event such as a plant shutdown occurred during that month C) the cost-allocation base has been incorrectly identified D) individual cost items do not have the same cost driver