Learning more about the powerful effect that culture has on behavior will help you reduce friction and misunderstanding in your dealings with people from other cultures

When Sara Lee developed crustless bread, it probably planned to rely on which of the following to gain exposure for the bread and to explain how the convenience of the product justifies its higher price. (Sara Lee could not have done this if the product had not been new and innovative.)

a. personal selling b. sales promotion c. publicity d. advertising

In Trompenaars' dimensions of national culture, which value dimensions refer to how individuals relate to others?

1. Universalism vs. Particularism 2. Individualism vs. Collectivism 3. Affective vs. Neutral 4. Specific vs. Diffuse 5. Achievement vs. Ascription 6. Past and Present vs. Future 7. Internal vs. External A) All of the dimensions B) Only dimensions 1, 2, and 4 C) The first five dimensions D) Only dimension 2