When Sara Lee developed crustless bread, it probably planned to rely on which of the following to gain exposure for the bread and to explain how the convenience of the product justifies its higher price. (Sara Lee could not have done this if the product had not been new and innovative.)

a. personal selling
b. sales promotion
c. publicity
d. advertising

Ans: c. publicity

Business

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Kristopher works for the marketing department of a large firm. His job involves using information provided by the company's CRM system to write email and text messages to customers that appeal to their specific needs and characteristics

Kristopher is involved in the ________ step of customer relationship management. A) customer identification B) customer authorization C) customer differentiation D) customer loyalty E) customization

Business

Whenever any competitor in a market raises or lowers its price, the value of every other product in that specific market is affected

Indicate whether the statement is true or false

Business