When OXO first developed a potato peeler, its adoption rate was influenced by its relative advantage vs. products that already existed in the market.

a. true
b. false

Ans: a. true

Business

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The number of cumulative exposures achieved in a given time period is called opportunities to see (OTS)

Indicate whether the statement is true or false

Business

Without prior introduction or arrangement, telemarketers telephone your home and business offering to sell you a variety of products. These telemarketers engage in what form of prospecting?

A) referring B) cold-calling C) networking D) direct selling E) qualifying

Business