It is usually necessary and appropriate to use internal company terminology such as SKU numbers rather than cumbersome descriptions when communicating with customers

Which of the following media schedules can an advertiser use to schedule ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times?

a. periodic b. alternating c. flighted d. intermittent

SNL has sales of $2,250,000; a gross profit of $825,000; total operating costs of $620,000; income

taxes of $74,800; total assets of $995,000; and interest expense of $18,000. What is SNL's times-interest-earned ratio? A) 1.3 B) 45.8 C) 8.1 D) 11.4