Public relations professionals who encode a client's message must understand all of the following EXCEPT ________

A) the significance of words on the message conveyed to the ultimate receiver
B) that words and phrases quickly change meaning and drop out of favor
C) the true meaning of words that make up the message
D) that "spinning" the message may be necessary at times

D

Business

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Culture is society's personality

Indicate whether the statement is true or false

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Which of the following is true regarding Medicare?

A) Eligibility for the plan is based on both need and age. B) The entire plan is free to qualified participants. C) Part of the program is optional and has a charge. D) Virtually all medical expenses are paid for those covered.

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