Qantas targets four distinct segments: coach passengers, premium economy, business and first class, and uses ________ to clearly differentiate between the options targeted at each segment
A) positioning
B) behavioral targeting
C) geographic segmentation
D) reverse targeting
E) countersegmentation
A
Business
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The purpose of the SAFE Act is to protect borrowers in mortgage loan transactions and to reduce fraud.
a. true b. false
Business
Unlike more traditional promotional messages, those written for social media
A) are less interactive. B) enable companies to engage in conversations about their products and services. C) allow for less transparency and openness with customers. D) save money by allowing companies to rely on the news media to distribute important messages. E) are more persuasive.
Business