Unlike more traditional promotional messages, those written for social media
A) are less interactive.
B) enable companies to engage in conversations about their products and services.
C) allow for less transparency and openness with customers.
D) save money by allowing companies to rely on the news media to distribute important messages.
E) are more persuasive.
Answer: B
Explanation: B) Persuasion for social media is an interactive conversational process in which companies initiate and facilitate conversations in a networked community of customers, journalists, bloggers, and other interested parties.
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