Which of the following is an example of a KPI?

A seller has no knowledge of any plumbing system problems on the property the seller is selling. In actuality, however, the pipes are seriously corroded and will need to be replaced soon. On the Seller's Disclosure of Property Condition, when responding to whether the seller is aware of plumbing system problems, the seller should enter

A) "Unknown." B) nothing because the seller is not required to respond to this question. C) "No." D) "Yes."

Which of the following is true of marketing ROI?

A) Marketing ROI uses only those marketing factors that can be measured in dollars. B) Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention. C) Marketing ROI is easier to calculate than financial ROI. D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share. E) Marketing ROI measures the profits generated by investments in marketing activities.