Which of the following is true of marketing ROI?
A) Marketing ROI uses only those marketing factors that can be measured in dollars.
B) Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention.
C) Marketing ROI is easier to calculate than financial ROI.
D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share.
E) Marketing ROI measures the profits generated by investments in marketing activities.
E
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Which of the following can be exchanged for cash by merely having possession of the instrument?
A) a certificate of deposit B) an allonge C) an order instrument D) a bearer instrument
Firms with strong environmental interests are most likely to ________
A) provide employees educational opportunities B) encourage the use of sweatshops C) optimize diversity in hiring D) minimize pollutants in manufacturing